Contextualization
Contextualization
Problem
The problem to be solved with the campaign is the lack of notoriety of EUDRES, more precisely of the I Living Labs program.
Values
EUDRES
Strategic commitment;
Expertise;
Know-how;
Experience;
Responsible research, sustainable innovation and progressive education;
Intercultural commitment;
I Living Labs
Innovative;
Intercultural;
Future-oriented, life-long learning;
Inspiring;
Inclusive;
Social impact and community engagement.
EUDRES Brand Personality
EUDRES presents itself as a young, open-minded, and active brand. These characteristics are found throughout all of EUDRES' communication and its values.
Positioning
EUDRES implements a positioning strategy based on the benefits that its services offer. The brand focuses not only on what it offers to participating students but also on the impact it has on the research areas involved.
Advertising Goals
Our campaign aims to educate and inform the target audience, particularly EUDRES alliance university students, about the purpose, benefits, and unique features of the "I Living Lab" program, and to reinforce/increase its notoriety.
Target
The target of this project are the EUDRES alliance university students, who value mutual help, sustainability and equal opportunities. Students who like to overcome challenges and open horizons, destroying international barriers.