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Strategic guidelines
Orientations
Orientations
The chosen strategy to be used in the campaign will be the Brand Image Strategy, based on its graphic identity. This allows the target audience to have a consistent image of EUDRES.
The promise to be developed in this campaign must refer to an attribute of the I Living Labs program, in order to increase its notoriety.
Promise
Campaign Tone
Use a young, informal, and direct tone that sparks curiosity and brings positive feelings.
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