Marketing Decisions

"Informative campaign about what an I Living Lab is"

General guidelines for the campaign

Marketing goals

- Boost the awareness of the "I Living Labs" program;

- Increase enrollment in the program;

Communication Goals

- Educate and inform the target audience about the purpose, benefits, and unique features of the "I Living Lab" program.;

- Reinforce/increase notoriety of the I Living Labs program.

Target description

The target of this project are the EUDRES alliance university students, who value mutual help, sustainability and equal opportunities. Students who like to overcome challenges and open horizons, destroying international barriers.

GENERAL

Remarks and Notes

Communicate the most important aspects of the program and the importance of participating in it.

Respect the identity and image of the programme.